Pictures don't always tell the whole story. I'm pretty thrilled with the Ottolenghi-inspired Herb Fritters you see here. Brown and misshapen, I admit they're not much to look at. That's one of the problems facing food bloggers these days. If you want to reach a wide audience your food has to look extra-special scrumptious. Wrapping it in bacon works. So do colorful sprinkles and peanut butter swirls.