In 1941 a new sort of fantasy restaurant opened in Beverly Hills. It was all pomp and circumstance. A man LIFE magazine branded “the most wonderful liar in 20th-century U.S” owned the restaurant. The restaurant was Romanoff’s. The liar was Michael Romanoff.
Michael “Mike” Romanoff arrived in Hollywood about 1927 and introduced himself as Prince Michael Dimitri Alexandrovich Obolensky-Romanoff, nephew of Czar Nicholas II. Everyone in Hollywood knew he wasn’t a Prince, but in a town full of pretenders, it hardly mattered, and “Prince Michael” enjoyed great success as a restauranteur.
By the time he opened Romanoff’s in 1941 he was very well connected to the movie folk of old Hollywood. David Niven was a very close friend, and in his book Bring on the Empty Horses Niven devotes an entire chapter to the colorful Prince Romanoff.
It was connections such as these that allowed his restaurant to open with instant success. The first location was 326 N. Rodeo Drive, and it was so popular that Romanoff had trouble appeasing his high profile diners. It seems there were only 4 booths across from the bar and these were quickly deemed the “A” tables. Squabbles developed between the stars and industry moguls about getting one of those four tables during the prime lunch and dinner hours.
The Prince’s answer was to move to larger quarters at 240 S. Rodeo Drive. There he had 24 custom booths designed, all of equal proportion. Despite his forethought and planning he was soon faced with the same problem. Despite the booths’ similarities, the four booths to the left of the entrance became the choice tables and the most sought after. This is the restaurant where the the phrase “seated in Siberia” started and came to mean any table other than the four on the good side of the staircase.
The food was French and first rate. Romanoff may not have been a Prince but his extensive travels and impeccable taste showed themselves well at Romanoff’s. Specialties included coulibiac of salmon, bouillabaisse Marseillaise, and a particularly showy saddle of lamb presented tableside on a silver cart.
Desserts were a must at Romanoff’s and were high drama. Flaming versions of cherries jubilee and crepes Suzette were popular, but the house specialty was a then practically unknown little confection: a chocolate soufflé. They were served in individual ramekins and were the perfect ending to a sumptuous meal. I have chosen this as my dessert item when I go to Panama to lead a cooking demonstration for Boquete Gourmet, highlighting recipes from the great restaurants of Hollywood. CLICK here for a printable recipe.
Romanoff’s success lasted well into the 50s. His clients were quite loyal and returned again and again throughout the years. However, as tastes began to change, the diners at Romanoff’s began to look like the “old guard” of Hollywood. The younger crowd preferred a more casual ambiance and soon only the regulars showed up.
Romanoff also began to espouse his political opinions at the restaurant. He developed a friendship with J. Edgar Hoover and other highly placed Republicans. He even began to spout anti-communist propaganda to diners at the tables. The smart set found this offensive, especially considering the toll that the McCarthy trials were having on this creative community. Even the old guard stopped by less and less.
Romanoff had influential friends, which was the key to his success, and as they abandoned him he fell deeper into debt. An attempt to recreate the magic of Romanoff’s in Palm Springs ended badly when his newly opened casual bistro in called Rocks had a disastrous opening.
In 1958 an act of Congress signed by President Eisenhower allowed Romanoff to achieve his lifelong dream. He became an American citizen. The restaurant limped along until 1962 when Billy Wilder, Jack, Benny, Jack Warner and Otto Preminger put financial backing behind longtime Romanoff”s maitre d’ Kurt Niklas to open a new restaurant. This restaurant was called The Bistro and remains a Hollywood powerhouse to this day.
Romanoff’s closed on New Years Eve of that same year.
Romanoff’s Chocolate Soufflé serves 10
CLICK here for printable recipe
- 6 large egg yolks
- 2/3 c sugar
- ds vanilla extract
- 2/3 c all-purpose flour
- 2 c whole milk
- 2 oz unsweetened chocolate
- 2 c egg whites (appx 12 egg whites)
- 1/4 t salt
- 1/2 c sugar
- 1/4 c powdered sugar for dusting
Preheat oven to 375 degrees. Mix egg yolks with 2/3 cup of sugar and the vanilla. Add flour and stir until it forms a smooth paste. In a heavy bottomed pot, bring milk to a boil. Add the paste like mixture to the milk. Let boil 2–3 minutes before stirring. Then use a wire whisk to mix, and use a wooden spatula to stir until the paste no longer sticks to the sides of the pot.
In a separate pan, melt chocolate. Meanwhile, put the paste in a standing mixer and beat for approximately 10 to 15 minutes. Add melted chocolate and mix well. Place in a large mixing bowl and let cool.
Place the egg whites in a mixing bowl with a dash of salt and whip until the start to form meringue like peaks. Then gradually add the remaining sugar and continue to beat until stiff. Egg whites should not slide if the bowl is tipped. Add one-fourth of the whites to the paste, folding with a rubber spatula. Make sure the chocolate paste is well incorporated at this step. Continue folding the remaining egg whites, one-fourth at a time, until well combined. Spoon into buttered and sugared 5 or 6 ounce soufflé dishes. Cook for 15 minutes. When done sprinkle with powdered sugar and serve with whipped cream.
Very interesting my father actually worked at romanoffs before going off to WWII he made awesome sweet and sour ribs and we failed to keep that recipe if anyones come accross it please let me know.
Trading Links can be beneficial for driving readership and traffic, but very little SEO benefit comes from it. Google has devalued this practice and is really out of date.
What’s important are links from important and authority sites, but also sites related to your blog. Also the link text is very important. If I wanted to rank better for my name I would want links that said Todd Allison but if I wanted to rank for something more specific I would want a link with something like Boston Food Photography.
Thanks for this! I’m so tired of all the SEO articles that all say the same thing. I really have an canonicalization issue, I have to get on that. Great article.
I am so happy you are sharing this…as I am right now blindly trying to figure out Picasa3 for doing banners, and expanding my creative ventures…
As the mother of an unloved blog the info is helpful but a little over my head. I will have to take each tip one step at a time. I started my blog almost one year ago because I wanted to share my twenty years of professional culinary knowledge. I did not know anything about the tech world and this has been a slow but fun and rewarding process. Thanks Greg for all the information, support and laughs!
I subscribe to SEOMoz’ RSS because I find that they are always on the cutting edge with useful SEO insights and advice.
I always enjoy reading about SEO but I can’t apply some of these recipes in blogger because I haven’t access to my server ;(
I didn’t know clicky but you’d try Blvdstatus for live stats.
Cheers!
Gera
All these brains and you can cook too. I love it 🙂
Although I do have to say I was a tiny disappointed only because when I read the opening about “going behind the scenes” at Sippity, I was thinking I was going to see a comical VH1-type video spoof. (see? You got us hooked on your videos)
SEO, wasn’t that a band? SEO Speedwagon, right?
Well that was about as much as I knew about SEO until reading this. I still don’t know HOW to change robots.txt, how to re-direct, or even if I have a sitemap. BUT thanks to this article I do know enough keywords to research and ask questions to find out how to do those things, so I really appreciate the tips given here.
This is good stuff to know. I try to do the same thing with my personal websites. I’m still trying to figure it out for blogs.
But, the bottom line is I have to hire a genius, right?
And, also I’d be happy to trade links with you. 😉
No you do not have to hire someone, because all the suggestions Ishmael gave here you can implement yourself. GREG
Very cool and thanks to you both for giving such great ideas!