I have made this cook book available in my OpenSky Shop. Just CLICK here to be taken straight there.
"Food Porn" just what does that mean? Where did the phrase even come from? I find the casual use of that term mildly disturbing and a bit inappropriate. It's not that I am a prude in any way (at all), but it does seem a bit disrespectful to actual pornography. Because it indicates a snobbish sort of elitism– a bit of tongue-in-cheek wryness designed to let the reader know just how hip we foodies think we must be. Do we really need to let the world know how cool and open-minded we are by embracing "pornography" in this superior way? Oh the irony of it, because (it seems to the world) that we foodies see pornography as – well, bourgeois.
Though to be fair, I suppose the term got its start because many of the same carnal (animalistic) instincts are tickled by both varieties of porn. Still food porn can embarrass me in a way that the other kind cannot.
Understanding the etymology of the term might help me embrace it and come to know what it means. Which may help me see why I find the term so ridiculous.
I have decided that looking at the usage of the term food porn may help me understand its intended meaning. In my world the term “food porn†is everywhere. No wonder I have been blushing so much lately. Still, no matter my personal feelings about the term I need to get comfortable with its place in our lexicon.
So to do that I am going to use the term liberally here today. Maybe I can become inured. Because the whole food porn phenomenon, has become an au current way of indicating food or cooking techniques that are just a little bit out of reach to the average cook. Maybe because the photography fits a certain trendy, shallow depth of field mold (ie FoodBullies and TasteHaters) or perhaps because the ingredients are exotic, or the recipes obscure. Whatever the case, food porn usually highlights dishes that the viewer may never get to experience. Sound familiar?
So I am here today to sell you (literally through OpenSky) a cookbook “ Turquoise: A Chef's Travels in Turkey. It is food porn of the highest order. I found myself literally lusting over the recipes, and the travel, and the photos... the whole package has an allure that turned me on by pressing all the right buttons. "Ohhh. Up just a tad– yeah, right there, don't stop!"
But the thing about pornography is, i's an approximation of something else; a stand-in for a real experience. Which is why the term food porn has always bothered me. I have very few limits when it comes to food. I am not afraid to aspire to the highest level of titillation when it comes to cooking (and other things). I have a no holds barred attitude and am not afraid to jump in with both feet.
Let's put it this way. If I had plunked down $50 for a skin mag you can bet your behind that I am going want a heck of a lot more than a peek and a peck.
Same with this book. I am not content merely aspiring to these exciting and exotic taste treats. I want to possess them. Besides this is a high-class book with a high-class price tag. So you won't catch me hiding behind the kitchen door, merely thumbing through this baby. Nope, my copy is laid out wide-open on the kitchen table because I plan on cooking from it til I am damn well spent!
And whaddaya know? I have had this book in my possession for about a month and I am not spent yet. And as you can imagine (he said with a sly grin) that's a good thing.
I have Greg and Lucy Malouf to thank for this satisfied smirk. They
are a husband and wife team (I know it's getting hotter by the moment). He's a chef and she's a travel writer (don't stop, don't stop!).
In this book they bring both these passions together in a visually outstanding package. What other kind of porn is there? The recipes are set against a backdrop of Turkish landscapes, Turkish architecture and Turkish traditions. Each recipe is inspired by the places they visit and the people they meet. "Yeah baby!"
Red Pepper Soup with Bulgur, Chickpeas, Mint and Chili shows up as a temptress that I attempted (and conquered). Gruyere and Spinach Gozleme, along with Yogurt and Honey Sorbet, now roll off my tongue (and into my belly). Tantalizing sweets like Milk Pudding with Labne, Apricot & Turkish Cotton Candy with its tang of sour yogurt, keep me smiling long after the aroma leaves the kitchen.
But today I am making Zucchini Fritters with Dill, because there is something about hot oil that just makes me growl! And the great thing is you do not need to travel to Turkey to get your hands on this bit of clandestine pleasure. I have made it available in my OpenSky Shop. Just CLICK here to be taken straight there.
Zucchini Fritters with Dill makes 16 CLICK here for a printable recipe
1 1/3 lb zucchini- sea salt
- 1 small onion, grated
- 1 clv garlic, peeled and minced
- 4 oz feta, crumbled
- 1/4 c dill, finely chopped
- 2 T flat-leaf parseley, leaves
- 2 eggs, well beaten
- 1/3 c all-purpose flour
- 2 T rice flour
- fresh ground black pepper
- oilive oil, for frying
Grate the zucchini coarsely and put into a colander. Sprinkle lightly with salt and toss, then leave for 20 minutes to drain. Rinse the zucchini briefly, then squeeze it to extract as much liquid as you can and pat dry with kitchen paper.
Mix the zucchini with the onion, garlic, feta, herbs and eggs in a large bowl. Sift on the flours, then season with pepper and stir to combine.
Heat a little olive oil in a nonstick frying pan over medium heat until sizzling. Drop small tablespoons of batter into the hot oil and flatten gently. Cook for 2 minutes on each side, or until golden brown. Drain on paper towels and serve piping hot.
SERIOUS FUN FOOD
Greg Henry
SippitySup
NOTE: The fritter photo is mine. Lisa Cohen & William Meppen get credit for the rest.





Comments
Yum!
Those sound and look divine - just printed - on the menu this week.
Makes perfect sense to me!
When I saw the cookbook cover on the front page, I was thinking about how pretty-pretty it is, and about the saying that "the first bite is taken with the eyes", and wondering if foodies are more visual in general than others - or if humanity's tendency to be really visual is part of the reason that there are so many foodies! It's probably just that we like any and all of our senses to be appealed to.
I wasn't expecting to be led into an examination of the phrase "food porn" when I clicked through! But I agree with the whole analysis. Especially that any kind of "porn" is a stand-in for a real experience. Focusing strictly on food: I just read "Watching What We Eat", a very PBS-y book exploring the history of cooking shows, and one tidbit it dropped was that about 50% of Food Network viewers don't cook! So hooray for putting down the cookbook - on the kitchen table - and turning those beautiful pictures into reality.
Need to be extraordinary
I do not think there is a philosophy that created the term “food pornâ€. I think that “food porn†was created more from the need to be extraordinary or from desire to shock
This was an awesome post. I
This was an awesome post. I found myself hanging on every word and laughing all the way through. Food porn is definitely an interesting phrase, with all kinds of connotations. If anything is food porn though, I'm going to have to say that just by the titles of the dishes you listed, this book sounds like it is probably it. The fritters sound amazing. Thanks so much for the submission!
Turquoise, Turkey and Food Porn...
what are you trying to do to us?! Seriously, three of our favorite things have now entered the brain, grabbed a hold and will stay there all day! These pics are amazing and total eye candy...enough for me to want to entice my husband to buy this book so we can personally enjoy it!
I was just salivating over Chef Mehmet Gurs article in Food and Wine!! I'm thinking Turkey is a must visit in the near future!
Thanks Greg!
There Are All Kinds of Porn
Greg, we loved reading your post! Food Porn made us laugh, because in our home design biz, we often refer to Decorator Porn being those coffee table books and shelter magazines with lush come-buy-me home shots of too-good-to-be-true, styled-to-the-hilt homes. Our tip for homeowners is to store at least HALF of their possessions and they can have a living space that's close to the interiors styled in those magazines and books. It's all about editing and gathering things in close for the Beauty Shot. With that said, porn provides us with valuable inspiration, and without this porn juice, we wouldn't have the drive to strive for perfection . . . or something cooler than what we've already got. Your Turkish book delight seems like the perfect inspiration for us to explore that terrific blend of Europe and Asia (and interestingly enough, our Design2Share Trippy travel column in February was all about Istanbul, so great minds and blogs are thinking alike). Thanks for an amazing post, Mr. SippySup!
You are just baiting me on this one, aren't you?
I am going to refrain from wisecracking, punny comments, and general jackassery. Or at least try to :)
But that last shot of the zuke fritters is down right food pron [sic] (the bbq forum requires us to call in pron to keep the SEO pervs away). And what I love about it is the very deep DOF.
I end up using a shallow DOF most of the time only because I'm trying to contend with low light situations or don't want our messy housekeeping to show up in the background.
haiti fundraiser!
hey greg! it was so good to see you again at the fundraising event! your place is so lovely! i got some good eating pictures of you, so watch out! lookin' forward to seeing your re-cap of the event. mine's already up!
I'm guilty...
I have used this term but more towards a chocolate dessert, or dessert in general that captures my full attention.
It is over used however...
Great post again, gets us thinking...
Speaking of food po... http://tmi-chef.blogspot.com/
I just had to explain this
I just had to explain this term to my husband the other day :) Now, I'm afraid my daughter will ask next as she often participates in the blog reading with me especially on the recently frequent snow days. The zucchini fritters are scrumptious with feta & dill!
Hmmm, interesting and
Hmmm, interesting and provocative post ;). I have always found the term a bit inapropriate also, however, that being said I do have my photos on quite a few "food porn" sites. Guess they "fit" the trends.
The cookbook is gorgeous and I love turkish food, my husbands housemates in college were turkish and we would go home with them from time to time for dinner, yum!!!!
ut oh
I have my title as food porn creator on my blog...does this mean you'll hate me now? I swear I'm not a snob, I'm from Cali and Esi knows me, she can tell you I'm not a snob. LOL ;-)
I love this book
I think the term "food porn" is quite appropriate. And also a very fun way to express the visual beauty of food. I have this book and I def agree with you. It's food porn of the highest order. The recipes and travel pics are amazing as well. The zucchini fritters are truly delicious!
Love this!
Okay so I had never heard of Food Porn before. I am a Greenie and into all things green, sustainable, healthy...I have just started to garner an interest in organic food though and I must say that I certainly lust after organics! I am perhaps an Organic Food Pornaholic?
What do you think?
PS-that CAPTCHA was a tough one! Make it easier next time K? :)
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