“A Red Velvet Cake makes the heart young again and wipes out the years.”
That’s a quote I found on the internet, so it must be true.
Here’s another quote from another reliable source, actress Emma Stone:
“You’re a human being, you live once and life is wonderful, so eat the damn Red Velvet Cake.”
These quotes seem to validate everything I want to believe about Red Velvet Cake. After all, a cake that red just has to be magic, right? Well if you’re talking about marketing magic– then yes, this cake has it all.
That’s because the crimson hue of this Red Velvet Cake comes from plain old food dye. Red food dye, naturally.
Which sort of belies this cake’s storied reputation. Urban myths flutter around this cake. I’ve heard it given all sorts of romantic provenance. The main story concerns the chef at The Waldorf Astoria and a vindictive customer. But that story isn’t true, so I won’t bother to repeat it here. Still, if you grew up in the south, where this cake is practically revered, then you might believe that a Red Velvet Cake contains some sort of magic happiness potion.
But the truth is Red Velvet Cake was invented by the folks at the food coloring company Adams Extract during the Great Depression. It was nothing more than a magical marketing scheme with the tagline: “The cake of a wife time.”
Now, I’m not a woman– but in my opinion the only thing miraculous about that phrase is the fact that it didn’t land those marketing geniuses flat on the kitchen floor. What kind of wife would want to make a cake with that sort of incentive?
It’s easy to make fun of Red Velvet Cake and its miraculous red food dye. But the truth is– the magic in this cake comes in the not too sweet alchemy of cocoa powder and vinegar. The red food dye is just for marketing magic. However, it’s the part that does indeed “make the heart young again.” GREG