Boulevardier \boo-luh-var-DYAY\- un cocktail sophistique

14 Apr 2010
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Boulevardier cocktail

Boulevardier \boo-luh-var-DYAY\ , noun;

  1. A frequenter of city boulevards, especially in Paris.
  2. A sophisticated, worldly, and socially active man; a man who frequents fashionable places; a man-about-town.

Sups! a boulevardier! But that's not why we're here.

We are here to rediscover a classic cocktail by the same name. It's a potent, spicy and flavorful mix of 2 parts bourbon, 1 part Campari and 1 part sweet vermouth. Making this a very sophisticated little tippler. It's basically a Negroni with balls (did I actually sat that?), because it replaces the subtle notes of gin with the bold presence of bourbon (sometimes rye). CLICK here for a printable Boulevardier recipe.

We have the unlikely duo of Paris and the American prohibition to thank for this concoction. Prohibition hit just as the cocktail was being raised to an art form, especially in New York City.  But the Volstead act, which put prohibition in place, meant thousands of bartenders had their professions "summarily yanked from beneath them", according to Imbibe Magazine.

boulevardierA few of the cocktail stalwarts expatriated themselves rather than give up their livelihoods. In Europe they became part of the fashionable set bringing many of the most famous American libations to a Europe thirsty to be a part of the broader world.

Harry McElhone who once helmed the bar at the Plaza Hotel in New York landed in Paris opening his own place, Harry's New York Bar. It was there (and in other American style bars throughout Europe) that he made a name for himself (and his bar) by serving the expected pre-Prohibition American cocktails that made continentals feel so au current and au contraire. But Harry gained something from this chic set as well, because he began experimenting with European ingredients he never could have imagined back home.

The Boulevardier was one such cocktail. It is first seen in print in the 1927 cocktail guide, written by Harry himself, called Barflies and Cocktails. Sadly it seems to have been almost forgotten ever since. But with the latest resurgence of cocktail culture this dandy little cocktail has been dusted off and brought to new generations of bon vivants. Making a certain dandy little boulevardier named Sup! feel pretty au current himself.

Many thanks to Phil and Joe for this one. You know who you are and you know why!

SERIOUS FUN FOOD

Greg Henry

SippitySup

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an Italian Southern drink..

This the perfect combination of my Italian roots in the Campari and the drink of choice here in the South, bourbon. A nice change from Campari and soda which I adore! I will give it a try!

SweetiePetitti (not verified) | May 22nd, 2010 at 8:38 am | Reply

Similar to a Negroni which we love at our house

As you said Greg, this is similar to a Negroni. A Negroni being one part gin, one part sweet vermouth and one part Campari. Lovely photo too. It just jumps off of the page. I'll have to give this drink a try. I really like Campari and sweet vermouth together.
Sam

My Carolina Kitchen (not verified) | Apr 19th, 2010 at 9:43 am | Reply

Tempting....very tempting....

I am for the most party a wine (and sometimes beer) guy with but a few exceptions. I make a mean basil gimlet, love mojitos made with champagne as opposed to seltzer, and can occasionally be caught sipping a neat single-barrel bourbon on a cold winter's night. This drink sounds so good, that I may need to make room for it in my limited non-wine repertoire. Thanks!

Oui, Chef (not verified) | Apr 15th, 2010 at 12:17 pm | Reply

Something so classy about

Something so classy about that

kat (not verified) | Apr 15th, 2010 at 7:16 am | Reply

Cocktail hour

I'd hit it. (Did I actually just say that?)

Mags (not verified) | Apr 14th, 2010 at 7:53 pm | Reply

All I can say is...Happy hour

All I can say is...Happy hour can't come soon enough.

Jenn (not verified) | Apr 14th, 2010 at 12:25 pm | Reply

Mrs. Stone with balls! Perfect.

I love it when Sup gets Sippity! This post brings back memories. I'm probably giving too much away but when I was young I saw The Roman Spring of Mrs. Stone and latched onto the Negroni, ordering it frequently as a personal homage to Miss Leigh. A few years later my grandfather opened my eyes to the boulevardier by telling me that the only reason you would ever drink a negroni was if you had ran out of bourbon. He was a wise man. Its a much better drink.

Trev. (Who is now trashing my post on The Manhattan and slinking back to the bar...)

Trevor (not verified) | Apr 14th, 2010 at 12:24 pm | Reply

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